you keep your blinkers on
first attempt, quick test, 20 mins, 15 photos, mostly waiting for them to upload
model was loaded into max and projection map to a plane and the rendertotexture, normal, lighting, diffuse and height
and to finish, a plane in max with a parallax shader (light map was re-rendered as an ambient occlusion map. 15 photos to this with no artistic intervention all procedural, you can meh all you like.